編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-612-101 | Driving Towards a Disruption? | Shih, Willy;Noble, Matthew | General management | Information and Technology Monographic( BAA042 ) |
2 | 9-514-019 | Making stickK Stick: The Business of Behavioral Economics | John, Leslie K.;Norris, Michael;Norton, Michael I. | Marketing | Information and Technology Monographic( BAA042 ) |
3 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Information and Technology Monographic( BAA042 ) |
4 | 9-617-046 | X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A) | Zhu, Feng;Acocella, Angela | Operations management | Information and Technology Monographic( BAA042 ) |
5 | 9-516-C06 | The New York Times Paywall, Chinese Version | Vineet Kumar, Bharat N. Anand, Sunil Gupta, Felix Oberholzer-Gee | Other | Information and Technology Monographic( BAA042 ) |
6 | IMD912 | Disruptive Change at Bossard with SmartFactoryLogistics.com? | Michel, Stefan;Kokontseva, Maria;Efimov, Mikhail;Relecom, Celine | Other | Information and Technology Monographic( BAA042 ) |